Today marks an important step for Mekatek and Numia. We're introducing Filament, a project birthed from our experience running growth campaigns for protocols. Filament is our attempt to bridge gaps, fostering protocol growth, engagement, and retention across the Interchain and beyond. By leveraging wallet activity for dynamic audience segmentation, we craft end-to-end campaigns that reach effectively and ensure sustainable growth.
The Growth Conundrum
As protocols set their sights on growth, they encounter a myriad of challenges. Traditional advertising platforms, fine-tuned for the Web2 realm, often find themselves at odds with the needs of the crypto space. The disparities arise due to:
- Privacy Dilemmas: Mainstream advertising platforms tend to undermine user privacy, which is central to crypto's ethos.
- Centralization Woes: Their predominantly centralized operations starkly conflict with the decentralization that crypto champions.
- A Lack of Cohesiveness: crypto isn't about bombarding platforms with disjointed promotions. We're in pursuit of cohesive solutions that complement rather than clutter.
Filament's Approach
With these challenges in mind, Filament is designed to support crypto projects in their growth and retention objectives. Our goal with Filament is to facilitate smooth interactions between campaigners with valuable messages and distributors with the right audience.
Filament's Distinctive Features
Precision Segmentation: utilizing on-chain data, allows for the creation of highly specific audience segments. This granularity enables campaigners to align their messages with users' actual behaviors, fostering genuine connections.
Key Capabilities of Filament
- Experimentation Support: Filament offers A/B testing, enabling campaigners to test various campaign elements and pinpoint what works best.
- In-Depth Campaign Insights: Campaigners can monitor the entire advertising journey, from initial exposure to conversion, providing a holistic view of campaign effectiveness.
The Road Ahead
As of today, Filament operates as a fully permissioned system with whitelisted participants. Our focus on quality is paramount. We're privileged to collaborate with some of the most innovative minds in the Interchain. The trust and involvement of Keplr, Leap, Sommelier, Levana and Quasar have been foundational to Filament’s early shape.
Additionally we are in the process of establishing complete transparency to evolve into a privacy-preserving and decentralized system in the near future.
With the launch of Filament, we aim to further bridge the gap between crypto projects and their audiences. The platform stands as a testament to our commitment to improving campaign efficiency and distributor reach in the crypto space. As we navigate this journey, we're eager to keep the community updated on our progress and innovations.
We warmly invite you to delve deeper into Filament, understanding its conceptual architecture and envisaged integration techniques. With Filament, we are at the beginning of a journey, one that invites exploration and enlightenment. If our aspirations resonate with you and pique your interest, please do get in touch.
Follow us on Twitter: https://x.com/filamentzone
Contact us at: [email protected]